I was asked to create a series of campaign posters for the Tasmanian MP, Madeleine Ogilvie to help with her re-election campain. I was given open creative control on the proviso that the posters be eye-catching and cohesive, and relate Madeleine specifically with the issues she was campaigning on.
Given the style of political poster at the time was very much based around the photo of the campaigner and a quote, we decided a great way to cut through the noise would be single colour illustrations and large text. Using a simple illustration style meant that the public were able to relate to the designs, and it made Madeleine feel more approachable.
